Bead Craft Thoughts - The Importance Of Promoting: Try Both Regional And Global Market
The information in this article is predicated on two assumptions: That you have one or more beading projects you'd like to make beneficial, and that you have some level of inventory at the prepared for when sales begin coming in. If that's you, then this article will outline a few avenues open to you for "passively marketing" bead craft ideas .
Note that passive marketing does not mean "no work required," or "you don't have to talk to anyone." Rather, it means that the greater bulk of the work occurs on the "front end" and that when the work is concluded, your passive marketing efforts will continue more or less on their own, indefinitely, with only smallest added effort on your part.
This is vital for you as a bead crafter since it frees up more of your time, which you can devote to your current beading projects, or, if you feel you're ready for it, develop wholly new beading projects to expand your line.
We'll cover 2 examples of passive marketing. One, advertising your finished beading projects locally, and the other, advertising them globally.
One of the very best ways to market your bead craft ideas locally is via consignment. Here, your goal is to show your line to people with a recognized business and ask if they will display and sell your products in exchange for a percentage of the profits. This works to your advantage on a many levels. First, the recognized business already has regular buyers you can make sales from. Additionally, most will allow you to display your business cards next to your wares, so if a customer likes what you produce, their next purchase may be made direct from you. Also, once you have a current relationship of this sort, it's normally easy to introduce new products to your display as you expand the number of beading projects in your line.
The key here is not to limit yourself to just one or two such relationships, but to seek to engage as many sources as you can keep supplied. Not only does this increase your exposure, but it also lets you to see how various shops handle your products, and you can use this information to see where your products sell the best, then try to gain a similar in-store position at other shops carrying your line. If your beading projects are focused on necklaces/bracelets, you may naturally be drawn to locally owned jewelry stores in your town, but I encourage you to think outside the box here! Hospital gift shops, gift shops in retirement homes and old fashioned country shops are all great pleases to inquire, as are normal gift stores and specialty shops like Hallmark, and any place that caters to local artists!
Thinking of the global market, the very best thing you can do to advertise your projects is niche web marketing. There're dozens of books on this topic, and it's beyond the scope of this article to completely explore the process, but in broad strokes, what you need to do in order to market your beading projects in this manner are:
1) Identify keywords describing your beading projects that get some daily searches (10-30 per day) and have minimal competition (under 50k).
2) Design a niche site around these keywords to drive traffic to your page
3) Describe what you're providing. These descriptions should be mixed in with original content on your site
4) Offer would be clients a means of contacting you
5) Offer them a means to buy from you online
Again, the beauty of passive marketing is that once the initial work is done, your bead craft ideas get exposure day in, and day out with very little effort on your part.
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It is fairly simple to turn your beading ideas into salable products on a small scale, as you will likely give some of your creations away, have others on display around your home, or (in the case of jewelry) be wearing some of your favorite pieces out and about.
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